CTAs and Landing Pages
Conversions require direction and encouragement.
Once readers have finished reading your engaging email message, your latest blog, or your promotion on Facebook, a clear call-to-action (CTA) is vital to guide them to the next level of engagement with your business. Landing pages not only offer the mechanism for this voluntary interaction, but also allow you to provide and request more information, making it easier to better qualify your leads, and implement effective strategies for the next stage. It’s also an invaluable tool to measure the success of your campaign’s conversion rate.