We know B2B Marketing

The purpose of B2B marketing is to support your organization’s sales efforts and improve company profitability. More recently, with the dramatic digitalization of communication, B2B marketing began to make more use of Inbound Marketing principles, which in essence aim to earn the attention of prospect buyers by exhibiting the business’s expertise in the field through engaging content, such as blogs, podcasts, video, eBooks, e-newsletters, white papers, SEO, and social media.

RIVERTHOUGHTS uses the most advanced inbound marketing techniques. We want to help you achieve your goals through effective marketing strategies and proven key performance indicators.

It’s impossible to draw a map without a final destination in mind.

B2C marketing means juggling a wide variety of options available to prospects, along with their diverse range of perspectives, needs, and desires. Before you can decide how to market your product or service, you need to develop a customer persona—a model or prototype of your target audience.

Using industry-standard research methodologies, we’ll gather and analyze information about your current operating market (or any new market you’d like to enter), including size, competition, and demographics, as well as a portrait of your ideal customer(s). We’ll present all findings to you in a single report that shows you exactly where your business stands, what your customers are looking for, and what they’re willing to pay for it – so that you can better determine where you want to be.

Define your route to success with a commitment.

Your marketing plan sets the active guidelines by which all your marketing efforts should be directed and shaped – and for that reason, it’s your most integral tool for a successful business strategy. A marketing plan lays out a road map to ensure that you meet your goals on time and on budget, and that your business success continues to grow through future strategies.

Our marketing plan methodology consists of four phases:

– An internal analysis to align your employees’ perceptions with your business goals
– An external analysis to understand your market, competition, and customer base
– A SWOT analysis to utilize your unique marketing advantages
– A tactical game plan outlining your marketing goals and the steps to achieve them

Where do you want to be? From analysis to execution, we’ll be your partner in laying the groundwork to successfully reach your marketing goals.

Engaging collateral materials are the backbone of a successful marketing strategy.

Marketing may have evolved with the digital era, but brochures, sales sheets, and business folders still play an important role in building sales-cycle relationships. Your marketing collateral expands and validates the message of your brand: it tells the story of who you are, the values you offer, and what sets you apart from your competitors. Each piece engages your audience in a memorable dialogue while collectively reinforcing your brand identity.

RIVERTHOUGHTS combines first-class graphic design with stellar content writing to create powerful, unified marketing collateral.  Based on careful research, we’ll shape a focused communication strategy that resonates with your target audience and conveys a focused, compelling, and consistent brand message.

Above all, successful B2C websites sell convenience.

Online product research and conversion owes its success to one factor: convenience. In this era of digital multi-tasking, customers look for complete, quick, and accessible information. A successful e-commerce website design provides a clear path from education to conversion, with minimal amount of work on the part of the visitor.

Using state-of-the-art technologies like Content Management Systems (CMS), secure shopping cart platforms, and responsive design frameworks, we design websites that act as well-informed and helpful sales agents to your customers. We combine beauty with efficiency to create your most dedicated salesperson – one that works 24/7, 365 days per year.

Stoke the dialogue with your customers through a strong web presence.

Online marketing is an effective, economical alternative to traditional marketing activities – and an essential piece of contemporary business practice. More and more consumers rely on the internet to research products and services before they make a decision, and your web presence attracts visitors to learn more about your brand and what you have to offer. More importantly, though, online marketing fosters a dialog between consumers and businesses, and allows business conversions to occur at a much faster pace.

Your customers are on social media. Are you?

Social media marketing offers an invaluable opportunity to show your brand’s human side, build trust, and cultivate an audience receptive to your message. At the same time, it can also drive traffic to your website, increase sales, boost your search engine rankings, and even facilitate customer service.

Our social media package includes the design or upgrade of your business profile pages on various platforms, including graphic design and HTML coding, page descriptions (using identified keywords), images and videos to convey your message, effective calls-to-action, and forms to capture leads. We’ll update each page regularly with unique posts, including news, events, contests, polls, and resources to keep your followers engaged and coming back for more – all following a pre-established editorial calendar and strategically chosen keywords. You’ll also receive an insightful report at the beginning of each month highlighting the performance of your pages during the previous month.

Email marketing helps your brand remain in your customers’ minds.

Email marketing offers an effective channel to build individual relationships with both customers and prospects. Through engaging, relevant content, emails educate and engage your audience with special offers, news, and information – professional, yet personalized to resonate with recipients’ needs. Email marketing also reinforces your social media presence, where your messages may be lost in the feed.

Our email methodology includes:

– Message creation – We’ll help you craft content that engages and generates action, including engaging subject lines, personalized greetings, compelling headers and body content, calls to action, and A/B testing.
– HTML design – We’ll design and code an HTML email with attractive graphics to help communicate your message.
– Landing page design – We’ll develop a landing page to funnel your campaign traffic, with targeted forms to help you get more information and convert leads.
– List segmentation – We’ll segment your audience so that you can speak to each group in their own language.
– Delivery and reporting – We’ll deliver your messages on time, keep track of the results, and report back to you.

Powerful B2C advertising makes consumers crave your offering.

The sole purpose of advertising is to generate sales. Good advertising combines a healthy mix of research, strategy, and creativity to create a powerful tool of persuasion. When used properly, it can strongly influence how consumers perceive a brand.

Effective advertising not only gives your business a familiar, tangible presence, but helps increase revenue by fostering brand awareness and driving traffic – be it online, over the phone, or in person. Effective advertising campaigns communicate the value of your brand and the ways your product or service can satisfy the needs and wishes of your customers – all while highlighting your value proposition.

Our advertising services incorporate all aspects of campaign development, including strategy, creative, media planning and buying, placement, and performance metrics. Through careful research and compelling calls-to-action, we build campaigns to resonate with your target audiences through the best media channels for maximum return on investment.

Great relationships grow from clear, mutual understanding.

In a world where people make connections at the touch of a button, public relations is more than a way to generate publicity. It’s how you’ll reach your consumers and influence their buying habits – through your insights, marketing ingenuity, and creativity. Whatever your goals, we’ll create a solid public relations plan to boost your brand awareness and fortify your reputation.

If you don’t have a brand, you’re not in business.

Your brand is your business reputation; it’s your promise of commitment to your customers. A distinctive, unified brand positions your business as an industry leader while sending a resonant message to your target audience. Whether you’re creating an entirely new brand or just reinventing your existing image, we’ll work with you to establish creative direction and designs for a unique message and powerful impact in your market.

Earn your place in the buyer-driven market.

Demand generation is an ongoing, evolving process of creating quality content that pulls people toward your brand to learn more about what you have to offer. By attracting new prospects through engaging content, your business will naturally generate more web traffic, leads, and sales conversions over time. Successful B2B organizations don’t simply aim to close a sale, but rather to develop long-term, rewarding relationships built on quality, trust, and loyalty.

We use state-of-the-art software and inbound marketing methodology to turn strangers into leads, leads into customers, and customers into brand ambassadors. Our strategies combine the tools and expertise to deliver the most qualified lead traffic and the greatest impact for your marketing efforts.

Your logo is more than an icon: it’s the visual embodiment of your brand.

Whether you’re a new business or a veteran company, your logo defines your professional identity – your distinctive products, your commitment to quality, and your promise to clients.  It’s an opportunity to encapsulate the essence of your business in a way that resonates with your target audience and sets you apart from the competition.

Our logo design package includes development of a striking emblem and compelling tagline, as well as careful research to determine the most effective approach for your market, audience, and values. From initial concept to final delivery, we’ll work with you to create a memorable and powerful logo that sends the right image to your clients.

Every winning team has a game plan.

Any successful marketing venture depends on a solid plan of action – a careful balance of tactics and resources designed to achieve your goals.  At RIVERTHOUGHTS, we bring together years of experience and professional expertise to empower your business with a strong marketing strategy.  Whatever your business goals, we’ll work closely with you to plan your path to success.

Consistency is the cornerstone to a memorable brand.

Your logo, tagline, and creative elements directly convey the distinctive value and validity of your brand. If that message is inconsistent or poorly coordinated, it does more than confuse your audience – it creates doubt, hesitation, and mistrust, all of which can undermine your credibility as a business.

By defining specific usage guidelines and quality standards, a style guide helps your brand maintain a unified identity and a constant voice. Our style guides include a strategic overview of your brand’s vision, personality, and key values, along with clear specifications for your logo, tagline, colors, font styles, and more. We build a secure foundation to keep your images clean, reliable, and predictable – exactly what a distinguished brand should be.

Your website should be ready to help every visitor – no matter what device they use.

Gone are the days where everyone used one of a handful of screen sizes. Today’s web is viewed on hundreds of unique monitors, laptops, tablets, and smart phones – and that number is growing every year. Our responsive website design adjusts your site to the size of the viewing window, helping your visitor easily navigate through content regardless the type of device being used.

We believe in empowering our clients to make content changes to their website on the fly, as needed. That’s why we use well-supported, world-renowned open source Content Management Systems (frameworks that allow you to maintain your website with ease), when building your site. We’ll even provide you with a customized training manual, so you can learn how to maintain it on your own.

A Website without SEO is a ship lost at sea.

Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via “organic” or unpaid search results. SEO is a process, not a one-time ‘set and forget’ deal, and it requires ongoing maintenance.

Our SEO packages include:

– A full website SEO audit for best practices.
– An industry-specific keyword analysis using Google’s Keyword Planner, performed on all live pages of your website.
– The selection of 3-5 highly relevant keywords for each product or page, including the re-writing of content in order to incorporate the selected keywords (when necessary), as well as the coding of page titles, page descriptions, page anchors, and image ALT tags.
– A link-building strategy to increase overall traffic and relevance of your website.
– A monthly review and update of your website to account for changes in SEO trends and search engine ranking.

Make sure your clients can find you online! Increase your website visibility and conversion rates through organic SEO.

Successful companies tell stories that people want to hear.

Your marketing content is the most important way to engage and influence your audience. Far from just selling your brand, your content communicates the value of your business through your unique information and insights – it demonstrates your industry expertise while also showing customers and prospects that you understand their needs and have a solution for their challenges.

After thorough research to determine the most effective voice, format, and channels, we’ll craft unique, personalized, and engaging content that’s relevant to your audience and supportive of your brand image. We’ll work closely with you to develop an editorial calendar, select relevant keywords, and write content that conveys your message to your audience in a way that is engaging and conducive to sales conversions.

A brand without a blog is a brand without a voice.

Your blog is more than just publicity – it’s a way to help prospective customers get to know your brand before they ever contact, hire, or purchase from you. Blogging allows you to share your expertise and build enduring relationships, all while driving traffic to your website.

We’ll begin by researching and identifying relevant topics to cover, followed by a creation of an editorial calendar that’s synchronized with your social media posts. Finally, we’ll write engaging blog posts using selected keywords that will increase your search rankings, resonate with your target audience, and inspire conversions through effective CTAs and landing pages.

Conversions require direction and encouragement.

Once readers have finished reading your engaging email message, your latest blog, or your promotion on Facebook, a clear call-to-action (CTA) is vital to guide them to the next level of engagement with your business. Landing pages not only offer the mechanism for this voluntary interaction, but also allow you to provide and request more information, making it easier to better qualify your leads, and implement effective strategies for the next stage. It’s also an invaluable tool to measure the success of your campaign’s conversion rate.

Powerful print ads combine striking design with a clever message.

This ensures a more stable engagement with your brand, and presents a great opportunity to reach new target audiences who may not have access to online networking. What’s more, print advertising is tangible and permanent. It gives your audience a concrete, convincing message in hand – not just now, but any time they choose to reconsider your product.

Let RIVERTHOUGHTS determine the best channels to deliver your message – locally, nationally, or internationally. Then, we’ll design a powerful advertisement that speaks to your target audience.

Talk to your prospects where they search for information.

Online advertising combines the advantage of reaching a large audience at a relatively low cost with that of accurate measurement. Since most of your customers and prospects are bound to be online anyway, it’s an invaluable opportunity to increase your brand awareness and encourage interaction.

Our online advertising program integrates search engines, local directories, local business websites, industry-specific lists, and review sites to reinforce the unique vision and value of your brand, and spread your message to those markets in which it will have the most impact. Once your distribution channels have been selected, we’ll design and code your display ad, along with a landing page for your promotion, and monitor the success of your campaign through regular analytic reports.

It’s not just what you say – it’s how you say it.

Video advertising doesn’t just engage, entertain, and educate your audience – it also puts a visible face on your brand, inspiring trust and familiarity. Online videos, moreover, have the added bonus of searchability and direct interaction – a strong advantage in the era of one-touch, mobile marketing.

Radio is a powerful advertising medium for small to medium businesses.

It also plays an important role in many people’s everyday lives, whether providing information and news, or just entertaining – and what’s more, those audiences who engage with radio do so often and regularly.  Radio advertising offers a chance to build trust and loyalty among your brand followers.

If you aren’t seen or heard, you aren’t remembered.

Your business can’t go very far if no one’s heard of it. A strong media relations plan not only boosts brand awareness; it influences public perception and reinforces your professional credibility. No matter how large or small your business, the media relationships you cultivate go a long way toward building a solid advantage in the market.

From press releases to news contacts, we’ll work with the most effective media channels to enhance the public’s knowledge and understanding, and create a positive reception of your brand. We’ll manage powerful content, accurate sources, and efficient timing to maximize your business’ media coverage.

Show your community how your brand makes a difference.

Community relations can be greatly rewarding, both personally and professionally – and it also pays off financially as more people come to recognize your brand as supportive, dedicated, and trustworthy. Staying active in your community improves brand awareness, displays social responsibility, and opens up a host of new business opportunities – all crucial for a successful marketing strategy.

We’ll coordinate versatile, effective strategies to capture your target audience and achieve your business goals, in a genuine and personable manner that will help your customers identify your brand.