Effective email messages inspire action.
When done correctly, email marketing can still be a very profitable marketing tool. However, it’s important to note that nowadays, savvy consumers dislike overt sales pitches. The secret to success lies in quality content, not the quantity of messages sent.
Our methodology includes:
Message creation – We’ll help you craft content that engages and generates action – whether it’s a sale, a content download, or an inquiry. Our messages incorporate engaging subject lines, personalized greetings, compelling headers and body content, calls to action, and A/B testing.
HTML design – We’ll design and code an HTML email with attractive graphics to help communicate your message.
Landing page design – We’ll develop a landing page to funnel your campaign traffic, with targeted forms to help you get more information and convert leads.
List segmentation – We’ll segment your lists so that you can speak to each group in their own language.
Delivery and reporting – We’ll deliver your messages on time, keep track of the results, and report back to you.
From automated customer service messages, to product promotions, to monthly newsletters, we’ll reach your customers with professionalism and respect – and inspire action as well.