It’s impossible to draw a map without a final destination in mind.
B2C marketing means juggling a wide variety of options available to prospects, along with their diverse range of perspectives, needs, and desires. Before you can decide how to market your product or service, you need to develop a customer persona—a model or prototype of your target audience.
Using industry-standard research methodologies, we’ll gather and analyze information about your current operating market (or any new market you’d like to enter), including size, competition, and demographics, as well as a portrait of your ideal customer(s). We’ll present all findings to you in a single report that shows you exactly where your business stands, what your customers are looking for, and what they’re willing to pay for it – so that you can better determine where you want to be.